In this modern age with the many forms of communications, I found that Radio advertising to be most effective way to reach your potential customer and a powerful branding tool. Radio goes where you go and is with you most of the day. The last 15 years I have used the phone to prospect, develop promotional campaigns for special events and encouragement for the community. It is a great way to show your support and gain recognition. I feel a lot of satisfaction in the completion of a campaign and its effect on the listeners.